Effective Date: October 2025
1. Overview
Half Baked Harvest (“HBH,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and protect your information when you visit www.halfbakedharvest.com, the Half Baked Harvest Shop, or other online properties operated by us (collectively, the “Site”).
If you make a purchase involving alcoholic beverages, please note that Half Baked Harvest markets products but is not a licensed alcohol retailer. Orders for alcohol are processed and fulfilled by a third-party licensed retailer or platform partner (the “Licensed Entity”), which is responsible for compliance with all alcohol laws. HBH and the Licensed Entity may share information to facilitate your order and fulfill legal requirements.
By using our Site, you agree to the terms of this Privacy Policy and our Terms of Service.
2. Information We Collect
We collect personal information from you directly, automatically, and from third parties, including the Licensed Entity and our service providers.
Categories of personal information we collect include:
– Identifiers: Name, email address, phone number, shipping and billing address, account login credentials.
– Payment and Transaction Data: Order details, last four digits of payment method (handled securely by Shopify or the Licensed Entity).
– Demographic and Age Data: To verify that you and any recipient are over 21 for alcohol-related purchases.
– Internet and Device Data: IP address, browser type, device identifiers, cookies, and analytics data.
– Marketing and Preferences Data: Your communications preferences, product interests, and interaction with campaigns or promotions.
– Inferences: Derived insights about your preferences or purchasing behavior.
We do not collect or store full payment card information. Payments are processed through secure third-party processors (e.g., Shopify Payments or the Licensed Entity).
3. How We Use Your Information
We use personal information to:
– Process and fulfill your orders, including sharing data with the Licensed Entity for compliance and delivery.
– Verify your age and eligibility to purchase alcohol.
– Provide customer service and respond to inquiries.
– Improve our website, marketing, and product offerings.
– Send promotional emails or texts about new products, recipes, or events (you may opt out at any time).
– Conduct analytics and advertising, including through partners such as LiveRamp, Google, and Raptive.
– Comply with legal obligations and regulatory reporting requirements for alcohol sales.
4. How We Share Information
We may share personal information with the following categories of recipients:
Licensed Entity: To verify age, process payment, fulfill orders, and comply with alcohol laws.
Service Providers: To operate the Site, host data, deliver email, and provide analytics or advertising services.
Marketing and Advertising Partners: To deliver targeted advertising, measure performance, and manage affiliate programs.
Legal and Regulatory Authorities: To comply with legal obligations related to alcohol distribution, taxation, and age verification.
Corporate Affiliates and Successors: In connection with business restructuring, merger, or acquisition.
We do not sell your personal information in exchange for money. However, we may “share” or “sell” information for cross-context behavioral advertising as defined under U.S. state privacy laws. You can opt out of this by visiting our Do Not Sell or Share My Personal Information link.
HBH and the Licensed Entity act as independent data controllers with respect to your personal information.
5. Legal Bases for Processing (EEA/UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under one or more of the following legal bases:
– Consent: When you consent to cookies or marketing communications.
– Contract: To fulfill your purchase or provide requested services.
– Legal Obligation: To comply with alcohol sale laws or tax reporting.
– Legitimate Interest: To analyze website performance, prevent fraud, and improve our products.
6. Your Rights and Choices
U.S. State Privacy Rights (CA, CO, CT, VA, UT)
You may have the following rights under applicable state laws:
– Access: Request a copy of the personal information we hold about you.
– Correction: Request correction of inaccurate data.
– Deletion: Request that we delete your personal information, subject to legal retention requirements.
– Opt-Out: Opt out of the “sale” or “sharing” of your personal data for targeted advertising.
– Appeal: If we deny a request, you may appeal our decision by contacting us.
To exercise your rights, please email contact@halfbakedharvest.com or use our Do Not Sell or Share link in the Site footer.
EEA/UK Users
You may request access, deletion, restriction, or data portability by emailing contact@halfbakedharvest.com. You also have the right to lodge a complaint with your local data protection authority.
7. Cookies and Tracking
We and our partners use cookies and similar technologies to operate the Site, measure traffic, and deliver personalized advertising. You can manage or withdraw consent using our Cookie Settings link or your browser preferences.
For targeted advertising, we may work with partners such as LiveRamp, Raptive, Google, and Gourmet Ads. These partners may receive hashed identifiers or device data to deliver relevant content.
To opt out of targeted advertising, visit:
– LiveRamp: https://liveramp.com/opt_out/
– Google Ads Settings: https://adssettings.google.com
– Network Advertising Initiative: http://optout.networkadvertising.org
With respect to Raptive: CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement
8. Data Retention
We retain your information for as long as necessary to fulfill the purposes described above, comply with our legal obligations, resolve disputes, and enforce our agreements.
9. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, alteration, or destruction. No system is completely secure, and we cannot guarantee absolute security.
10. Children’s and Age‑Restricted Privacy
Portions of our Site that involve the marketing or sale of alcoholic beverages are intended only for individuals 21 years of age or older. We do not knowingly collect or process personal information from anyone under 21 for alcohol‑related transactions. If we become aware that we have inadvertently collected such data, we will delete it promptly. Other parts of our Site, such as recipes, merchandise, or general content, are open to users of all ages.
11. International Data Transfers
We may transfer personal data outside of your country (including to the United States) where privacy laws may differ. When doing so, we rely on appropriate safeguards such as Standard Contractual Clauses or other lawful mechanisms.
12. Changes to This Policy
We may update this Privacy Policy periodically. The updated version will be posted with a revised “Effective Date.” Material changes will be communicated as required by law.
13. Legal Notices and Regional Disclosures
If you have questions, requests, or complaints about this Privacy Policy or our data practices, please contact:
Half Baked Harvest
Attn: Privacy Officer
Email: contact@halfbakedharvest.com
Mail: PO Box 2852, Silverthorne, CO 80498
Legal Notices and Regional Disclosures
– California “Shine the Light” law (Cal. Civ. Code §1798.83) permits residents to request a list of categories of personal information shared with third parties for direct marketing.
– EU and UK residents may contact our EU/UK data representative at [insert appointed representative details if required].
14. Marketing
CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here.
